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Field Marketing 101 

online course

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Because Marketing shouldn't feel like guesswork

Field Marketing 101 is the essential foundation for early-career marketers. You'll learn how to plan, execute, and measure campaigns that actually matter - even when you’re the only marketer in the building.

From strategy to stakeholder management to pipeline impact, this course gives you the grounding you should have had from day one. No theory. No BS. Just practical skills, clear frameworks, and the confidence to run marketing like a pro and earn credibility fast.

 

Enroll now into the B2B Field Marketing 101 online course and  transform your marketing career!

 

Our B2B Field Marketing 101 online course contains over 4 hours of on-demand self-learning videos, containing practical advice and ideas to help you improve your marketing results!

To view a free lesson, visit our Resources page

Course Outline

  1. Free Lesson - Setting Marketing Objectives

    1 lesson
    1. Setting Marketing Objectives

  2. Building Strong Marketing Fundamentals

    5 lessons
    1. Laying the Foundations
    2. Setting Marketing Objectives
    3. Definitions & Processes
    4. The Importance of Data
    5. Working with Sales

  3. Content & Storytelling

    3 lessons
    1. Content is King
    2. Storytelling & PR
    3. Relevancy: Your Key to Success

  4. Marketing Tactics

    7 lessons
    1. Tradeshows & Events
    2. email Marketing
    3. Direct Mail
    4. Lead Nurture
    5. Telemarketing
    6. Trade Publications
    7. Landing Pages

Book your place now!

Enroll Now!

Matt O'Neill - Modcomms

I’ve recommended Field Marketing 101 to many of my clients, and every one of them has come away with sharper skills and far more confidence.

Introducing B2BMU Builder of Courses: Scott Addington

"I’ve been in B2B marketing for longer than 41% of the world has been alive, which basically makes me ancient - but hopefully a little wiser too.

Over the years, plenty of my team members have taken marketing courses and earned qualifications, yet very few actually helped them do the job.

B2BMU is my attempt to change that."

B2B Field Marketing 101 online course

ÂŁ149

  • 15 individual lessons 
  • Over 4 hours of content
  • Access to ALL Power Sessions

 

 

Enroll Now!

B2B Field Marketing 101 + 2x Strategy Sessions

ÂŁ289

  • 15 individual lessons 
  • Over 4 hours of content
  • Access to ALL Power Sessions
  • 2 x 1hr 1-2-1 strategy sessions with Scott Addington
Enroll Now!

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